BRAND STORY // BRAND STRATEGY
The first step to building a brand is becoming clear about your brand story. Who is the person or people behind the brand? Why did you create your brand? What does your brand stand for? What problem do you solve? Who is your target audience? What do they look like? What do they do? What emotion do you want your audience to feel? What visuals come to mind when you think of your brand?
All these questions, once answered, come together to create a clear brand story that can then be expressed to the audience that resonates with that story. People don't buy products, they buy solutions and moreover than that people buy STORIES. Brands like Nike and Apple have figured this out and perfected the art of the brand story and although those brands are larger in scale they have done nothing that you are unable to do with your brand.
It may feel overwhelming to go at it alone but Branding Babe is here to help you through the process.